Monday, February 27, 2012

Advertising Gone Wrong

Kids - don't read this post. Seriously. It's for adults.

This isn't the first time I've commented on inappropriate advertising. I found myself sitting next to this ad this morning - a version of it in portrait (rather than landscape) is on bus stops all over the place. I found myself feeling vaguely uncomfortable.

It's not the fact that it's targeting a very specific market. Well okay - there is a little bit of that. 

If you were to replace the shirtless guy fondling kiwi fruit with a woman doing the same, would the ad not be deemed inappropriate? It turns out that the fruit store is a great pick up joint. Carry a basket around with a banana pointing up and you're sure to score! If you don't like to leave things to chance, fondle a couple of kiwi fruit while bending over.

If you really love yourself, you'll make sure if you're in this position, that you'll have a condom easily accessible. If you're likely to take advantage of such a position, make sure you advertise the fact that you're into safe sex on your clothing.

But never mind my unease at the overtly, attention seeking, shocking image. It's more the tagline - Get It On! It's not the tagline - it's the little symbol next to the tagline that REALLY bothers me. You can't really see it in that image. Here's another source for it:

New Zealand. With a condom over it. As if it were a penis. I don't know how the rest of New Zealand feels about this, but I'm offended by it. Who thought THAT was a good idea?

Have you noticed the number of ads that have got "regular Joe" in them?

The New Zealand Fire Service would like you to listen to drunken idiots tell you that you should go grab a kebab or burger rather than go home and cook. Cause, you know... drunken idiots are such a credible source of sage advise.

The New Zealand Transport Authority, often under fire for their advertising, have a bunch of posters around the place with comments from facebook and txt. Again, such brilliant sources!

Of course, this is what advertising does. Brand Power, which in itself is a brand, tries to create a rapport with the viewer by having one person sell multiple brands. Suddenly advertising seems to lose any sort of credibility.
This post has not been sponsored by:
  • Get It On - a campaign by Bro, The New Zealand Aids Foundation,, Durex, and the Auckland Sexual Health Service.
  • The New Zealand Fire Service - taking and dispensing advise from dunken people since Bob knows when.
  • The New Zealand Land Transport Safety Authority - txt a message now. Txt's cost $0.20 per txt. Ask the bill payer first.
  • Brand Power - helping you buy crap from the highest bidder.
Hmmm... I wonder if this blog could make money just for linking to those images....


  1. Don't even get me started on the "Better Living" ads for disposable plastic wrap/containers/tinfoil/other rubbish generators.

  2. I was thinking about that the other day though it's a full blog post I reckon. The consumer culture that has us buying and throwing away stuff as if it's the only way to do things.

    I think Fight Club did comment on it - a single use culture. Single use shampoo and conditioner right up to single use friends.